Conquering Everyday Dilemmas Of a Content Officer With Ann Handley

Conquering Everyday Dilemmas Of a Content Officer With Ann Handley How can you improve your content marketing? How can you take advantage of an opportunity to entice people? Every company has the typical branding and collateral, but goes above and beyond with a tower of donuts! Today, we’re talking to Ann Handley, award-winning content marketing expert and Chief Content Officer (CCO) for MarketingProfs. Ann shares how she organizes her team, what’s she focusing on for the company, and how she measures effectiveness and success. CCO: Person at a management level who manages content what a company sells and does MarketingProfs educates and trains marketers; helps them figure out how to use modern digital tools, tactics, and techniques Six Elements of Campaign Marketing: Strategy, plan, create, communicate, analyze, and management Identify whats important to marketers; always ask what does our audience need to know to be successful in marketing? Focus on the Future: Plan what needs to be done now to know what you will offer in the next six months Remote teams require knowing what everybodys working on and where things are at; MarketingProfs’ philosophy is â€Å"When in doubt, cc† Utilize project management tools; don’t buy helpful tools and then not use them Hire people who are able to work in your company’s environment and who value and crave the type of autonomy offered Metrics used to measure success depends on the content; review open rates, trends, and other indicators what metrics matter more holistically and broadly Ann redesigned and re-launched her Website because to align her personal and professional worlds Focus on your distribution strategy to make your content stand out; distribute conversational and helpful content via email to connect directly with people Links: Ann Handley MarketingProfs Everybody Writes MarketingProfs Campaign Framework Total Anarchy Newsletter Confab ClickZ Andy Crestodina Value vs. Vanity: Revealing Which Marketing Metrics Really Matter The Most What topics and guests should be on AMP? Send your suggestions! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Ann Handley: â€Å"In my heart, Im really more of a storyteller. The idea of really crafting a story to connect with an audience really was my sweet spot.† â€Å"For me, its not about one particular metric. Its really getting a sense of the metrics that matter more holistically and more broadly.† â€Å"What does our audience need to know to be successful in marketing? Thats really the lens that we look through to identify what it is that we need to either develop or to promote.† â€Å"What am I all about? Im all about content.†